Akiim's Blogging Point

Database Marketing ensures that the data relevant for Marketing Campaigns are properly segmented, extracted, transformed, loaded (ETL), updated and constantly maintained and cleansed in the Customer Relationship Management systems as well as in Customer Associated Record databases. It also goes further to support the prospect and lead nurturing efforts of the marketing department, thereby ensuring that business value is generated in terms of the value of Marketing Generated Opportunities (MGO). This is Key Performance Indicator for the business results ensuing from the Marketing environment.

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In the course of my professional life, I have accomplished a number of scientific works ranging from Bioethical analysis through ERP systems, CBRand Simulation to Metadata management. The research and development of this projects have furnished me with substantial knowledge which is a solid backbone to my current career activities and ambitions.